The film industry in Indonesia began around 1950 marked by the production of the first film in Indonesia entitled Darah & Doa on March 30, 1950, and now celebrated as National Film Day. In the 1950s and 1960s cinemas began to appear in big cities like Jakarta, and the Indonesian cinema business community was formed, called the Indonesian Cinema Association (GABSI). From 1965 to 1970, the film industry experienced a difficult period due to the G30SPKI incident, which caused massive inflation and a decline in consumer purchasing power. In the 1980s videotape piracy began to emerge due to the limited number of cinemas. After going through difficult times, the Indonesian film industry began to rise with the emergence of the extensive Studio 21 cinema network in 1987 and began taking the small cinema market. In the 1990s, the film industry experienced a decline due to the irregular regulation of film registration in Indonesia so that the data on films produced became unclear. The emergence of VCD and DVD technology also caused interest in watching in the cinema decreased. Entering the 2000s, the film industry in Indonesia rose again with the emergence of several best-selling films in the market such as Petualangan Sherina, Ada Apa dengan Cinta, Eiffel I’m in Love, and Gie, which attracted the attention of various groups of people to watch in theatres.