FROM STREET HAWKER TO EDUCATION TECHNOLOGY: THE STORY OF A YOUNG ENTREPRENEUR

This case study highlights a young entrepreneur named Ansari Kadir, who can be said to be the person behind the SangPisang product brand, which is better known as belonging to Kaesang Pangarep, the son of the seventh President of the Republic of Indonesia. Ansari started out as an entrepreneur when he was still working as a salesperson at an automotive company. Although when Ansari entered the business, it was still on a trial basis because he felt safe with his main job. In the end, when he left his white-collar job and started selling crispy fried bananas on a cart, it became the beginning of Ansari really entering the business world. However, he realized that his financial capabilities were not good enough, so he racked his brains to develop a business plan proposal that he thought had the potential to be offered to investors.