Why Business Management and Marketing?

Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for the digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have entrepreneurial mindset and agility in welcoming the global competition. We encourage our students to choose their career pathway, either to become entrepreneurs or corporate executives.

The Business Management and Marketing Program at Binus Business School offers Double Degree, Study Abroad, and Master Track programs with prominent international partner universities, allowing students to have broader knowledge of and international exposures to the business and marketing practices worldwide. The acquired international experience allows students to have a wide network of knowledge and references that will be useful in making business decisions and navigating their professional life later on. Students will have the opportunity to expand their social and business network globally, providing ways to spot and seize global working and business opportunities.

Strong Focus on Digital Business and Marketing 

Our program focuses on the digital aspects of business and marketing so that the students will be ready to be a part of industry 4.0

Updated Curriculum

We have an established connection with industry partners to ensure the compatibility of the curriculum and industry demands. We regularly involve the industry to be part of the students’ learning process.

Faculties with International Qualification and Extensive Working Experiences

Our faculty members received international qualifications from reputable universities worldwide. Their extensive working experiences coupled with their educational background promise a fun learning experience in the courses delivered in student-centered manner.

Personalized and Dynamic Learning

Our small class size allows personalization and one-on-one interaction with the students. The student-centered learning method is designed to facilitate optimum interaction between students and faculty and allow the dynamic learning process.

Diverse Student Body

The diverse student body provides enriched learning process. Students get multiple perspectives and international experience through intensive collaboration inside and outside classrooms.