University of Newcastle, Australia (4+0) – Innovation and Entrepreneurship

In cooperation with University of New Castle (UoN) Business School, Australia, BINUS Business School International Undergraduate Program offers a double degree program, where students will be able to obtain S.E. (Binus) and B.Bus (UoN). This Dual Degree program was designed to provide students with skills and knowledge, and experience to thrive in marketing, innovation and entrepreneurship in the global context.

The distribution of semesters for this program is as follows:

  • Students will be at BINUS University, following a set of courses agreed by both universities for eight semesters.
  • The first four semesters (part A), students will be studying courses set by Binus University before proceeding to another part (part B) consisting of courses that have been set by University of Newcastle and Binus University that specialize more on Marketing, Entrepreneurship and Innovation.
  • Upon completion Students who complete this program will be awarded a Bachelor of Business from University of Newcastle (UoN), in addition to the Sarjana Ekonomi (S.E.).

What Will You Be Learning?

Year 1 and Year 2

The first two years focus on strengthening your general knowledge in managing a business, by learning the theory of all business-related aspects.  You will learn solid theoretical basis of business management and acquire knowledge of Business Enterprise, Marketing, Human Resources, Operation, and Finance. These first two years will set the stone for your further adventure in learning the entrepreneurial aspects and innovation management. Some of the courses that you will have to take during this period are:

Introduction to Management and Business

Project Hatchery

Entrepreneurship Hatchery

Marketing Management

Consumer Psychology and Behavior

Managing Business Information

Business Sustainability

Business and Commerce in Australia

Human Resources Management

Operations Management

Financial Management

Business Economics and Statistics

Accounting for Businesses

Year 3 and Year 4

In year 3 and 4, you will focus more on your specialization in  marketing, innovation, and entrepreneurship courses. During this year, your learning method will be more varied, combining theory, experiential/hands on, and student-centered learning. Some of the courses or subjects will be delivered in block mode, that allows you to focus on one unit (subject) at a time, and then complete each unit over a four-week ‘block’. Some of the courses you will take in this period of time include the followings:


Business Venturing

Marketing Channels

Product and Brand Management

Digital Business & Analytics

Pricing Management and Strategy

Digital and Social Media Marketing

Applied Marketing Research

Innovation and Entrepreneurial Strategy

Advanced Innovation Management

Business Development and Growth