Macquarie University, Australia (3 + 1) – Marketing
In cooperation with Macquarie University, Australia, BINUS Business School International Undergraduate Program offers a double degree program with Macquarie Unviersity, where students will be able to obtain S.E. (BINUS) and B.Com (Macquarie). This program was designed to provide students with skills, knowledge, and experience to thrive in marketing in the global context.
The distribution of semesters for this program is as follows:
- The first five semesters will be at BINUS University, following a set of courses agreed by both universities.
- Semester 6 and 7 will be at Macquarie University, Sydney, Australia. Courses will be determined by Macquarie University.
- The last semester (semester 8) will be at BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Commerce with Major in Marketing from Macquarie University in addition to the Sarjana Ekonomi (S.E.).
What Will You Be Learning?
Year 1 and Year 2
In your 1st and 2nd year, you will focus on strengthening your general knowledge in Business Management, by learning the theory of all business-related aspects. You will learn solid theoretical basis and take core courses in the field of Business Management, which covers disciplines of Management, Marketing, Human Resources, Operation, and Finance. Some of the courses that you will have to take in your first two years would be:
| Introduction to Management and Business* |
| Management Information Systems for Leader |
| Business Mathematics |
| Business Economics |
| Legal Aspects in Business |
| Marketing Management |
| Consumer Psychology and Behavior |
| Accounting for Business |
| Business Statistics |
| Managing Business Information |
| Human Resources Management |
| Operations Management |
| Financial Management |
| Business Communication |
| Business Sustainability |
| Research Methodology |
| Multinational Corporate Management |
| Business Ethics |
In semester 5 ahead, you will focus on developing your knowledge in the Marketing disciplines. During this semester, you will take the following courses:
| Applied Marketing Research |
| Pricing Management and Strategy |
| Family Business in Indonesia |
| Digital and Social Media Marketing |
| Business Venturing |
| Marketing Channels |
| Product and Brand Management |
Year 3 and Year 4
In semester 6 and 7, you will be studying with Macquarie University, Australia. You will be taking approximately 32 credit units to complete your Dual Degree part with Macquarie. Most of these courses would be marketing-related courses as well.
After completing your courses with Macquarie University, you will return to Binus University to start your Thesis writing and take a couple more courses.