Will Luxury Brand-Retailer Co-Branding Strategy Work in Indonesia?

By: Primidya K. Miranda Soesilo, S.E., M.Sc., Ph.D. In the U.S. market, it is not unusual to see that certain…
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MarkInsight Series: "Be The Best Version of Yourself"

Business Management and Marketing (BMM) program is delighted and honored to invite Martin Hartono to share some of his journey…
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International Lecture Week 2020

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MarkInsight Series: "Building and Managing a Brand: How to Get Noticed in This Loud World"

In the current world where products and brands are proliferating the market, getting noticed has become a challenge. Impressively, some…
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From Data to Insights: When Data Speak Louder Than Your Customers

By: Dr. Evi Rinawati Simanjuntak, M.M. Companies extract data to gain insights from customers data by having a clear…
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Will Luxury Brand-Retailer Co-Branding Strategy Work in Indonesia?

By: Primidya K. Miranda Soesilo, S.E., M.Sc., Ph.D. In the U.S. market, it is not unusual to see that certain…
Read More
MarkInsight Series: "Be The Best Version of Yourself"

Business Management and Marketing (BMM) program is delighted and honored to invite Martin Hartono to share some of his journey…
Read More

As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.

Welcome to BBS - Business Management & Marketing

Business Management and Marketing Program provides a 4-year undergraduate degree program, that has been dedicated to provide students with the highest standard of business management and marketing education with focus in developing business, marketing, and entrepreneurial skills, all to prepare them to be ready to work for multi-national corporations or to become creative and innovative entrepreneurs.