Welcome to

BUSINESS MANAGEMENT & MARKETING PROGRAM

Location Available in 1 Campus
  • BINUS @JWC Senayan
Length of Study 4 years
Academic Title

ABOUT THE PROGRAM

Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest-growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have an entrepreneurial mindset and agility in welcoming global competition. We encourage our students to choose their career pathways, either to become entrepreneurs or corporate executives.
AACSB
As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.
View More >
AACSB
BINUS' SUSTAINABLE DEVELOPMENT GOALS
Fostering and Empowering through global community development and sustainable innovation.

OUR LECTURERS

OUR FACILITIES

    Library

STRATEGIC PARTNERSHIP

PROSPECTIVE CAREER

NEWS

  • News 1 – Kunjungan BBS – BMM ke Kemdikbud

  • Global Startup Hackathon 2024

  • Visitation to Australian University Partner

EVENT

     

 

     

 

     

 

KNOWLEDGE SHARING

  • knowledge sharing 1

  • Gamification in Education

  • THE POP-UP ADS, MODE OF AWARENESS OR AVOIDANCE

  • Gamification Marketing

  • The Bag, the Shoes and the Young Lady: A Tale of Luxury

  • Why Design Thinking? Design Thinking and Its Contribution to The New Product Development Process

  • Brand Community and Co-creation: Two Sides of the Same Coin?

  • Shall We Get Rid of Consumer Envy? When Consumer Envy Can Be Objectified and Destroyed

  • From Data to Insights: When Data Speak Louder Than Your Customers

  • What We Can Learn From Go-Points Loyalty Program

  • The Increasing Role of AI-ML in Marketing

  • Will Luxury Brand-Retailer Co-Branding Strategy Work in Indonesia?

  • Gamification in Marketing

  • Digital Marketing Analytics: Let the data speak for itself

  • Perceived brisk risks in online shopping

DIGITAL LIBRARY

Alegori Gua Dan Pengetahuan Manusia

TESTIMONIAL

  • Testimonial of Santa Lukita, Binusian 2022

      Santa Lukita is a graduate of Business Management and Marketing. She graduated from the 4+0 program in collaboration with University of Newcastle Australia. Here is her testimonial about studying in Binus:  

FAQ

Apa Itu Akuntansi?

Akuntansi adalah bidang studi yang melibatkan pencatatan, analisis, dan pelaporan sistematis transaksi dan informasi keuangan. Fokusnya adalah pengukuran, interpretasi, dan komunikasi data keuangan untuk membantu pengambilan keputusan, manajemen keuangan, dan penyusunan laporan keuangan.

Apa Peluang Karier Yang Tersedia Bagi Lulusan Akuntansi?

Keterampilan Apa Yang Akan Dikembangkan Dalam Program Akuntansi?

Future Students

Get more information regarding joining us below!

Find a Program

Enter the keyword of program you want below.

Or you can filter based on degree and location before finding