• Will Luxury Brand-Retailer Co-Branding Strategy Work in Indonesia?

     By: Primidya K. Miranda Soesilo, S.E., M.Sc., Ph.D. In the U.S. market, it is not unusual to see that certain…
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AACSB
As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.
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Welcome to BBS - Business Management & Marketing

Business Management and Marketing Program provides a 4-year undergraduate degree program, that has been dedicated to provide students with the highest standard of business management and marketing education with focus in developing business, marketing, and entrepreneurial skills, all to prepare them to be ready to work for multi-national corporations or to become creative and innovative entrepreneurs.

Testimonial

Testimonial of Santa Lukita, Binusian 2022
  Santa Lukita is a graduate of Business Management and Marketing. She graduated from the 4+0 program in collaboration with University of Newcastle Australia. Here is her testimonial about studying in Binus: https://youtube.com/shorts/KkItkpYWsL8?feature=share  
Testimonial of Santa Lukita, Binusian 2022 View All

News

International Lecture Week 2020

International Lecture Week 2020

MarkInsight Series: “Building and Managing a Brand: How to Get Noticed in This Loud World”

MarkInsight Series: “Building and Managing a Brand: How to Get Noticed in This Loud World”

Immersion Trip to Germany and Netherlands

Immersion Trip to Germany and Netherlands

Knowledge Management

Gamification Marketing

Gamification Marketing

The Bag, the Shoes and the Young Lady: A Tale of Luxury

The Bag, the Shoes and the Young Lady: A Tale of Luxury

Why Design Thinking? Design Thinking and Its Contribution to The New Product Development Process

Why Design Thinking? Design Thinking and Its Contribution to The New Product Development Process

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Events

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JWC Campus
BINUS Higher Education

Jalan Hang Lekir 1
No. 6 Senayan
Jakarta 10270

People

Adilla Anggraeni

Adilla Anggraeni

Bryna Meivitawanli

Bryna Meivitawanli

Primidya K. Miranda Soesilo

Primidya K. Miranda Soesilo

Tara Farina Srihadi

Tara Farina Srihadi

Future Student

Some things that you will need to know about us more.

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