Amalia obtained her Ph.D. from the School of Marketing, University of New South Wales, Australia in 2006, as an AusAID Scholar. Her MBA was earned from IPMI/Monash Mt. Eliza Business School in 1995. She is known as the pioneer in Marketing Ethnography in Indonesia which is the specialization of her Branding Consulting firm, ETNOMARK. As a Branding Consultant & Ethnographer, Amalia led various strategic brand audit projects and assist company in its transformation to Customer-Centric Organization.

She has over 12 years experiences a marketing practitioner in several multinational companies including PT Frisian Flag Indonesia and PT Unilever Indonesia. Her 19-year teaching experience began in 1998. She is a Senior Faculty Member at BINUS Business School, BINUS University. Her teaching, research and consulting interests focus on brand management and strategy; in particular issues relating to marketing communication, consumer behaviour, consumer insights and digital-related aspects of marketing. Her book, “Consumer Insights via Ethnography,” and “BRANDMATE: Mengubah Just Friends Menjadi Soulmates” have inspired marketing practitioners to build customer centric brands and organizations.