Course Structure

SEMESTER 1

Group* Course SCU
MKK FINC8008 Financial Fundamentals for Marketing 3
MKK MKTG8010 Strategic Marketing Planning 3
MKK RSCH8069 Research Methodology for Marketing 3
MKK MKTG8074 Consumer Behavior 3
MKB ENTR8034 Design Thinking and Entrepreneurship 3
Sub Total 15
Cumulative 15

 

  SEMESTER 2

Group* Course SCU
MKK MKTG8009 Contemporary Issues in Marketing 1
MKK COMM8159 Creative Marketing Communication 3
MKK MKTG8077 Digital Marketing & Multimedia 3
MKK MKTG8075 New Product Development & Channel Management 3
MKK MKTG80XX Branding & Value Creation 2
MKK MKTG80XX Business Negotiation & Selling Skills 2
Sub Total 14
Cumulative 29

 

  SEMESTER 3

Group* Course SCU
MKK MGMT8089 Strategic Management in Business 3
MPK BUSS80XX Ethical Issues in Business 2
MKK MGMT8042 Leadership & Organizational Behavior 2
MKB MGMT8088 Thesis 6
Sub Total 13
Cumulative 42

                                                                                                                                                               TOTAL     42

 

*) MKK = Mata kuliah Keilmuan & Keterampilan.            MKB = Mata kuliah Keahlian Berkarya.

MPK = Mata kuliah Pengembangan Kepribadian.       MPB = Mata kuliah Prilaku Berkarya.

MBB = Mata kuliah Berkehidupan Bermasyarakat