Course Structure

 SEMESTER 1

Sem

Code

Course Name 

SCU Total

1

ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8XXX Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3

 SEMESTER 2

Sem Code Course Name  SCU Total
2 RSCH8072 Research Analysis and Publication 2 16
MKTG8020 Strategic Consumer Insight and Positioning 4
MKTG8021 Digital Branding 2
MKTG8022 Product and Pricing Development 3
MKTG8023 Omni Channel Management 2
MKTG8024 Digital Integrated Marketing Communication 3

 SEMESTER 3

Sem Code Course Name SCU Total
3 BUSS8023 Business Ethics 2 11
MGMT8089 Strategic Management in Business 3
MGMT8088 Thesis 6

TOTAL CREDITS     42 SCU