Dear Monica,

Thank you for contacting us about this inquiry. Both MM Creative Marketing and Business Management have digital marketing/business in their curriculum.

To answer your questions about the recommendation, it depends on what is the expectation that you are aiming for the development of the person and the scope of the job of the person.

1. If you expect the person will be able to develop the new product development, marketing campaign and develop new market segment, the right choice is Creative Marketing. Because the person can learn the fundamental of marketing such as consumer behavior, segmentation and positioning, new product development, channel management, marketing communication and digital marketing.
2. If the scope of marketing staff is to perform good consumer service through efficient and effective operation, I think the right path is Business Management. In Business Management, they have digital business management, operation management and data analytic.

I hope this preliminary explanation can help you to decide. Please feel free to contact us for futher detailed consultation.

Ina Agustini Murwani, M.M., MBA.