Associate Professor

Dr. Pantri Heriyati is a senior lecturer and was Dean of Binus Business School Undergraduate International Program at Bina Nusantara University International, Jakarta, Indonesia. She served in education sector for more than 15 years with a strong industrial background in multinational companies for more than 10 years. Her research interest is in the field of corporate marketing strategy and consumer behavior. Her works had been published in number of reputable journal publications. And to keep her updated in marketing knowledge, Dr. Heriyati joined American Marketing Association and Academy of Management membership from year 2010. She is also listed in numbers of national journal referee committee.

Currently she is the Leader of Centre of Business and Social Empowerment (CBSE) and serves as lecturer at Doctor of Research in Management Program. She has more than 10 years of industry background, including business and productivity consultants, marketing manager and international relation officer.  She is passionate in conducting studies and research. Her research have been published in many reputable international publications. She and her colleagues recently published three books namely Branding Perguruan Tinggi di Era Digital (2019), Analisa Triple Helix Industri Fesyen di Jakarta (2019) and Perspektif Industri Financial Technology di Indonesia (2020).

Education :

• Master of Commerce, University of Wollongong, Australia (2007)
• Doctor in Management, University of Indonesia (2009)

Area of Expertise :

√ Corporate Marketing Strategy

√ Consumer Behavior