Dr. Tara Farina Srihadi obtained a Doctorate (Dr) in Business Management with a concentration in Marketing from the Bogor Agricultural Institute. Master of Science in Operations Research (MSc) from the University of Technology Sydney, and Bachelor of Applied Science in Mathematics and Statistics (BAppSc.) from the University of Technology Sydney, Australia. As a lecturer and researcher, she has published several research results including “Segmentation of the tourism market for Jakarta: Classification of foreign visitors” lifestyle typologies “published in Tourism Management Perspectives 19, 32-39 which is an international referee journal indexed by Scopus; and others.