Curriculum
Course Structure
MM in Creative Marketing program consists of following courses:
| Course Code | Course Title | SCU |
| FINC8059 | Financial Fundamental | 3 |
| MKTG8073 | Marketing Fundamental | 3 |
| RSCH8012 | Research Methods | 3 |
| MKTG8074 | Consumer Behavior | 3 |
| ENTR8034 | Design Thinking and Entrepreneurship | 3 |
| BUSS8022 | Ethics & Social Awareness | 3 |
| MGMT8086 | Leadership & Organizational Behavior | 3 |
| MGMT8089 | Strategic Management in Business | 3 |
| MKTG8075 | New Product Development & Channel Management | 3 |
| COMM8159 | Creative Marketing Communication | 3 |
| MKTG8076 | Branding & Value Creation | 3 |
| MKTG8077 | Digital Marketing & Multimedia | 3 |
| MGMT8088 | Thesis | 6 |
| Total Credits | 42 |