Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude

Type of Publication

Journal Article

Citation

Sasmoko , Panggati I. E, Simatupang . B, Abdinagoro . S. B and Panggati I. E. (2022). Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude. Cogent Business and Management,

ISSN

Published Year

2023

Volume

Page

URL

https://bbs.binus.ac.id/drm/publication/85EC8929-9A43-43D6-B7E1-34C7AD931E15/does-digital-influencer-endorsement-contribute-to-building-consumers-attitude-toward-digital-advertising-during-covid-19-pandemic-mediating-role-of-brand-attitude/

Author(s)

Prof. Dr. Ir. Sasmoko, M.Pd., M.A., CIRR, IPU, ASEAN Eng.
Ignatius Enda Panggati, S.Kom., M.M.
Dr. Ir. Boto Simatupang, MBP
Dr. Sri Bramantoro Abdinagoro
Ignatius Enda Panggati

Prof. Dr. Ir. Sasmoko, M.Pd., M.A., CIRR, IPU, ASEAN Eng.

Ignatius Enda Panggati, S.Kom., M.M.

Dr. Ir. Boto Simatupang, MBP

Dr. Sri Bramantoro Abdinagoro

Ignatius Enda Panggati