TRYING TOO HARD TO FIT IN – THE USE OF VIRAL MEMES AS A MARKETING TOOL

This case study seeks to analyze the marketing trends that companies can use to their advantage, and which to solidly avoid, unless done with laser precision. It should provide insight into the perceptions that consumers place upon a company, and how upsetting those perceptions can lead to alienation and isolation.

It focuses particularly on attempts by established companies and institutions to establish or re-establish meaningful communications.