`HIGH REACH` DAYCARE: EXPANDING THE BUSINESS

The time was approaching 5.45 p.m. A mother was hurriedly moving towards an elevator   in Jakarta’s golden triangle apartment while checking on her wrist-watch at times.  Reaching the second floor, he sound of small kids could be heard coming from a Daycare with noticeable design on the same floor.  As she approached the Daycare entrance, her face became radiant.  She walked faster in order to see her sweetheart. Inside the Daycare, a cute little girl rushed towards the mother accompanied by a neat uniformed Daycare staff.   She explained to the mother all the activities her daughter has done during the day according to the note written in the agenda.  The mother listened to it with full interest while carrying her three years cute daughter.

Dr. Lukiarti, the Director and the person in charge of the daily activities of the High Reach Learning Care Institution was observing each of the picking up activities of the children under her observation. She also spoke to a few parents on the subjects that needed further explanation regarding the kids’ development. These routine interactions with parents are done to make sure that everything runs smoothly and under control.

After the children’s pick-up operation was completed, Ibu Luki, this was how Dr.Lukiarti was addressed by her colleagues, entered her office and sat down on a chair in the corner of the room.  Her eyes did not show tiredness although she is in her early fifties.  She quickly picked up a folder from the table which contained to pieces of proposals on the business development.  For the past one week her mind had been preoccupied with these proposals. It was not a simple offer and hard to be chosen:  Franchising the Daycare business which had been developed for one year or developing the business organically, collaborating with a few office buildings.  The periodic meeting of the High Reach founders / share holders would be held in an hour’s time.  The discussion on the development of this Daycare business was one of her agendas. She picked up her glasses and started making deeper analysis on the pros and cons of the two offers.