This case study illustrates how a start-up business that promotes integration between farmers and end users through a technology platform becomes an intermediary to form a new business model. In addition, in the current disruptive era, technology is very much needed in winning market competition. For this reason, Sayurbox is very relevant to be studied by students. In this case study, there are two important points that are conveyed, namely in the form of challenges and opportunities faced by Sayurbox to be able to adapt.

PT Imexindo as a group has 160 employees with an average working period of 5 years and above consisting of several divisions, the organizational structure is led by a board of commissioners, then there are directors who serve in several divisions below, namely Operations, Business and Product Development, and Finance and Administration. 60% of the total Imexindo employees are millennials, therefore an organizational structure is needed to clearly define responsibilities and roles in providing work results reports to top parties.

Mr. Dedy, the director of PT. Imexindo Intiniaga establishing good relations or relationships and good motivation between employees can provide a different work experience and provide individual satisfaction for employees. In a company that has limited employees, it certainly presents its own challenges both in designing the organizational structure and the roles and responsibilities of everyone in the PT Imexindo company. This limitation provides insufficient space, thus necessitating the existence of multiple positions, especially in the finance division.