WHISPERING LOUDLY: THE GOYARD’S ART OF LUXURY

This teaching note aims to provide guidelines for lecturers or facilitators to deliver Goyard case study. The first part of the case delivery will enable the students to familiarize themselves with the case and the company as described in the case study.

The second part of the teaching note will involve learning activities that the students will do in the class, including group discussions, presentations and debates. The facilitator can divide the participants into several groups and ask them to represent a stakeholder or a company.

The case discusses Goyard and the changes that have been made throughout the years and how the company was able to turn itself around with rejuvenation of the design and expansion of stores in other countries, as well as questions as to how Goyard can thrive in the modern world.