Erlina is an experienced professional in general management, marketing, and sales, currently serving as a Lecturer at Bina Nusantara University since 2019, where she supervises undergraduate programs and internship activities. With previous roles at Harapan Borneo International and managerial positions in prominent banks such as Bank BTPN, Standard Chartered Bank, and Bank Mega, Erlina brings a wealth of industry expertise. She holds a Doctorate degree in Business Management from Bina Nusantara University, complemented by a Master's degree from the same institution, a Bachelor's degree from Pancasila University, and a Diploma from Fisip University of Indonesia. Fluent in both English and Indonesian, Erlina has presented at numerous seminars and workshops, focusing on topics ranging from service excellence to digital transformation strategy. As a prolific author and researcher, she has contributed significantly to the fields of online shopping behavior, customer loyalty, and workplace dynamics, with publications and presentations at international conferences.