Sukma Putra, M.Ed – Business Management and Marketing

EDUCATION

2023 – 2026 Dr., Doctor of Research in Management, Human Resources

2012 – 2013 M. Ed. Flinders University Master of Education, Leadership and Management

2002 – 2006 S.E, Trisakti University Bachelor, Economics

ACADEMIC/TEACHING APPOINMENTS

Head of Business Management and Marketing Program, International Undergraduate Program, Binus Business School, Bina Nusantara University (2025-present)

Faculty Member & Corporate Training Consultant, International Undergraduate Program, Binus Business School, Bina Nusantara University (2014 – present)

Binus Case Center Manager, International Undergraduate Program, Binus Business School, Bina Nusantara University (2016 – 2025)

Curriculum Development Coordinator, International Undergraduate Program, Binus Business School, Bina Nusantara University (2014-2016)

COURSES TAUGHT

Human Resources Management, Project Hatchery, Entrepreneurship Hatchery, Strategic Management, Introduction to Management, and Organizational Behavior

RESEARCH INTEREST

Leadership, Human Resources, Innovation, and Artificial Intelligence for Human Resources

PUBLISHED RESEARCH

Putra, S., Juli Setiadi, N., Gautama, I., Bandur, A., & Sundjaja, A. M. (2025). The relationship between leadership, psychological safety, and innovation: A bibliometric review analysis. International Journal of Innovative Research and Scientific Studies.

Putra, S., Arief, M., Alamsjah, F., & Elidjen, E. (2024). The significance of knowledge management in facilitating digital transformation of industries: A literature review. ICISS.

Putra, S., Hamsal, M., Sundjaja, A. M., & Gunadi, W. (2024). Navigating the interplay between digital innovation and ethical AI for the development of smart societies: A comprehensive literature review. ICISS.

Felly, C., Anggraeni, A., Putra, S., & Ramadhan, A. S. (2024). Leveraging data analytics for enhancing customer satisfaction in fine dining in Jakarta. ICCCIT.

Shabrina, F. N., Anggraeni, A., Ramadhan, A. S., & Putra, S. (2023). Negative emotions on a digital bank brand: How do scandals impact brand love?. ICMCI.

Aprilia, S. P., Anggraeni, A., Putra, S., & Ramadhan, A. S. (2022). Perceived value of consumers towards buying “green” skincare products. ICE-B.

Anggraeni, A., Putra, S., & Nurhudatiana, A. (2021). Disrupted but interactive: How online learning works in the age of a pandemic. In Dynamics of Industrial Revolution 4.0.

Andritya, I., Putra, S., Anggraeni, A., & Ramadhan, A. S. (2021). The effect of perceived advertising effort on brand perception. ICE-B.

Putra, S., & Fauk, N. K. (2021). A qualitative inquiry on factors associated with employability among university graduates in Indonesia. International Journal of Research in Social Sciences.

Bismo, A., Putra, S., Sarjono, H., & Nasrul, L. (2020). Effect of functional convenience and representational delight on impulse buying of discount group site users in Indonesia. Pertanika JSSH.

Merry, M. S., & Putra, S. (2020). Personal and behavioural determinants of HIV transmission among transgender women in Indonesia. Indian Journal of Public Health Research & Development.

Anggraeni, A., Putra, S., & Suwito, B. P. (2020). Examining the influence of customer-to-customer electronic word of mouth on purchase intention in social networking sites. ICE-B.

Fauk, N. K., Merry, M. S., Putra, S., Sigilipoe, M. A., Crutzen, R., & Mwanri, L. (2019). Correction: Perceptions among transgender women of factors associated with HIV/AIDS-related health services in Yogyakarta. PLoS One.

Fauk, N. K., Merry, M. S., Putra, S., Sigilipoe, M. A., Crutzen, R., & Mwanri, L. (2019). Perceptions among transgender women of factors associated with access to HIV/AIDS-related services in Yogyakarta. PLoS One.

Nurhudatiana, A., Anggraeni, A., & Putra, S. (2019). An exploratory study of MOOC adoption in Indonesia. ICEEL.

Fauk, N. K., Merry, M. S., Sigilipoe, M. A., Putra, S., & Mwanri, L. (2017). Culture, social networks and HIV vulnerability among men who have sex with men in Indonesia. PLoS One.

Fauk, N. K., Mwakinyali, S. E., Putra, S., & Mwanri, L. (2017). The socio-economic impacts of AIDS on families caring for AIDS-orphaned children in Mbeya rural district, Tanzania. International Journal of Human Rights in Healthcare.

Fauk, N. K., Mwakinyali, S. E., Putra, S., & Mwanri, L. (2017). Understanding strategies to cope with increased AIDS-orphaned children in rural Tanzania. Infectious Diseases of Poverty.

Fauk, N. K., Crutzen, R., Merry, M. S., Putra, S., Sigilipoe, M. A., & Mwanri, L. (2017). Determinants of unprotected sexual behaviours among MSM in Yogyakarta. Global Journal of Health Science.

Putra, S., & Fibra, A. (2016). Teamwork as an innovation generator: An analysis of project hatchery at Binus University International. Pertanika JSSH.

Fauk, N. K., Achebe, I., Putra, S., Merry, S. M., & Mwanri, L. (2016). Effectiveness of food support interventions in improving nutritional status of people with HIV in developing countries: A systematic review. Health Systems Policy Research.

CASE STUDIES

Bismo, A., & Putra, S. (2019). Application of digital marketing (social media and email marketing) and its impact on customer engagement in purchase intention: A case study at PT. Soltius Indonesia.Toindo, H., Hutagaol, Y.R.I., Putra, S. (2015). PT. Bank Mandiri (persero), tbk.: Human resources integration – from diversity to equality.

Syamil, A., Putra, S. (2017). JNE: Leadership in logistic company.

Tamara, D., Putra, S. (2017). Leadership in rural areas: A case study in Indonesia.

Kongdro, H., Putra, S., Bismo, A. (2017). Conwood house in 7 days: Disruptive business model.

Martowijoyo, A., Hutagaol, Y.R.I., Ramadhan, A.S., Putra, S. (2017). Astragraphia: Agenda for Business Renewal.

Alamsjah, F.A., Putra, S. (2018). Warunk upnormal: The pioneer of contemporary noodles.