PUBLICATIONS
Research Title: CROSS-CHANNEL BEHAVIOR ANTECEDENTS IN INFLUENCING LOYALTY AMONG OMNICHANNEL GROCERY CUSTOMERS
Publisher: ICIC Express Letters
Status Publisher: Scopus Indexed
Level of Publication: Q3
Year Published: 2023
Link: 10.24507/icicel.17.08.907
Research Title: Hybrid Segmentation of Omnichannel Grocery Customers in Cross-Channel Behaviour Context
Publisher: Hongkong Journal of Sciences
Status Publisher: Scopus Indexed
Level of Publication: Q4
Year Published: 2022
Link: https://doi.org/10.55463/hkjss.issn.1021-3619.60.30
Research Title: Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
Status Publisher: SINTA 2
Level of Publication: –
Year Published: 2022
Link: https://doi.org/10.21512/bbr.v13i3.8526
Research Title: MILLENNIAL CONSUMER SEGMENTATION IN OMNICHANNEL IMPLEMENTATION OF FASHION RETAILERS IN JAKARTA USING UTAUT 2 MODEL
Publisher: PalArch’s Journal of Archaeology of Egypt/Egyptology
Status Publisher: Scopus Indexed
Level of Publication: Q3
Year Published: 2020
Link: https://mail.palarch.nl/index.php/jae/article/view/1553
Research Title: Online Groceries Segmentation of Brand, Shopping Convenience, and Adoption to Influence Consumer Purchase Intention
Publisher: Pertanika Journal Social Sciences and Humanities
Status Publisher: Scopus Indexed
Level of Publication: Q3
Year Published: 2018
Link: http://psasir.upm.edu.my/id/eprint/66253/1/JSSH%20Vol.%2026%20%28T%29%20Apr.%202018%20%28View%20Full%20Journal%29.pdf#page=37
CONFERENCE PROCEEDINGS & PRESENTATIONS
Paper Presentation Title: SOCIAL MEDIA CONTENT, GENERAL ONLINE SOCIAL INTERACTION PROPENSITY (GOSIP), AND CUSTOMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS) IN VEHICLE LEASING MARKET
Conference Name/Organizer: iCOPE 2023
Location: Bekasi, Indonesia
Year Published: 2023
Level: International
Paper Presentation Title: Omnichannel Shopping Intention in Indonesian Online-to-Offline Grocery Retailers
Conference Name/Organizer: ICOBAR 2023
Location: Jakarta, Indonesia
Year Published: 2023
Level: International
Paper Presentation Title: Behavioral and Psychographic Characteristics of Millennial Consumers in the Context of Omnichannel in Grocery Retail
Conference Name/Organizer: BIEC 2022
Location: Bogor, Indonesia
Year Published: 2022
Level: International
Paper Presentation Title: Comparison of Continuance Intention in Using E-Wallet among Indonesian Gen X, Y, and Z
Conference Name/Organizer: ICIMTech 2021
Location: Jakarta, Indonesia
Year Published: 2021
Level: International
Paper Presentation Title: Indonesian Millennial Segmentation to Increase Customer Retention in Using Online Grocery Apps
Conference Name/Organizer: ICIMTech 2021
Location: Jakarta, Indonesia
Year Published: 2021
Level: International
Paper Presentation Title: Indonesian Millennial Segmentation to Increase Behavioral Intention to Use Language Learning Apps
Conference Name/Organizer: ICIMTech 2020
Location: Jakarta, Indonesia
Year Published: 2020
Level: International
Paper Presentation Title: Millenial Behavioral Intention to Adopt E-Book Using UTAUT2 Model
Conference Name/Organizer: ICIMTech 2019
Location: Jakarta, Indonesia
Year Published: 2019
Level: International
CASE STUDY
Case Title: Starbucks Indonesia: Does ‘The World’s Finest Coffee Experience’ Still Relevant Today?
Publisher: Binus Case Center
Year Published: 2020
PROFESIONAL EXPERIENCES
- As coach for Kompas Management Development Program
- Lecturer internship at Deka Marketing Research
PROFESIONAL CERTIFICATION
Certification: Project Management
Institution that gave the certification: Project Management Institute
Year: 2024
Certification: Marketing 4.0
Institution that gave the certification: Markplus, Inc.
Year: 2021
Certification: Analytical Thinking
Institution that gave the certification: Markplus, Inc.
Year: 2021
Certification: Marketing Fundamental
Institution that gave the certification: Markplus, Inc.
Year: 2021
Certification: Brand Operation
Institution that gave the certification: Markplus, Inc.
Year: 2021
HONORS/AWARDS
- Best Paper – The 3rd International Conference on Organizational Performance Excellence (2023)
- Best Teaching Award – Bina Nusantara University (2022)
- Best Teaching Award – Bina Nusantara University (2017)
- Long Service Year Award – Bina Nusantara University (2016)
RESEARCH GRANTS
- Binus Internal Research Grant 2019, 2018, 2017, 2016, 2015, 2014