Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest-growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have an entrepreneurial mindset and agility in welcoming global competition. We encourage our students to choose their career pathways, either to become entrepreneurs or corporate executives.

 

VISION

A world-class business school, fostering and empowering the society in serving and building the nation.

 

MISSION

Providing world class business education to build the nation and to contribute to community development, by means of:
•⁠ ⁠Educating BINUSIANs to develop exemplary characters through holistic approach.
Educating BINUSIANs to be ethical & innovative graduates with multiple skills to deal with business and digitalization challenges using holistic approach.
•⁠ ⁠Resolving business and entrepreneurship issues with meaningful and relevant research.
Encouraging BINUSIAN to advance knowledge and practices with high quality research for resolving business and entrepreneurship issues.
•⁠ ⁠Fostering BINUSIANs through self-enrichment.
Nourishing BINUSIANs SPIRIT for improving personal and professional capabilities.
•⁠ ⁠Empowering BINUSIANs to continuously improve business community.
Invigorating BINUSIANs to solve the business community challenges through academic and community service activities.