Binus Business School – Business Management & Marketing Program performed knowledge sharing with our future students in Manado from 18th to 20th May 2023. In this event, the program introduced the concept of Gamification within the education perspective, enhancing the importance of fun in knowledge mining.

The event was held at Rex Mundi High School and Eben Hezer High School, both at Manado. The event was attended nearly 100 students. In this event, students were divided into groups, in which they were tasked to sell as many units as possible on several products of their choosing. This selling tasks was part of Simulation being licensed by Binus Business School from Harvard Business Publishing. The whole event created such enthusiasm that the competition became quite personal, in which everyone would like to involved in the discussion process. As always, Game-based learning has never disappoint anyone to reach their intended learning objectives. We have many hopes that future event similar like this one will be held in the future.

Manado, May 20th 2023

Tengku Mohd Khairal Abdullah MBA., Ph.D