BINUS Business School hosted BRIDGE 2026 on 24–25 October 2026, bringing together industry professionals and high school students through a series of learning and competitive activities.

The first day featured a speaker session by Caroline Herlina, Brand Director Health Care Indonesia at Procter & Gamble, and Jasmine Mutia, who shared their perspectives on understanding consumers and developing customer-focused products. Their session provided students with insights into how businesses connect with their audiences and respond to consumer needs, setting the stage for the following day’s competition.

On 25 October, BRIDGE 2026 continued with a competition involving high school students, who presented their ideas and strategies through presentations centered on sponsors Zenbu and KAHI. Both brands also served as judges, giving participants the opportunity to showcase their creativity, communication, and business understanding. Through these activities, BRIDGE 2026 encouraged the next generation to think critically, explore real-world business challenges, and develop the confidence to turn their ideas into meaningful contributions.