BINUS Business School successfully held DIGIMARK 2025, an annual national digital marketing case competition, carrying the theme “Mind Over Market: Redefining Digital Investor Behavior.” This year’s competition partnered with Ajaib Group, one of Indonesia’s leading investment platforms, to present a real-world industry case for participants to analyze and solve.

Focusing on the evolving landscape of digital investment, the competition challenged participants to understand how psychology, user habits, and behavioral patterns shape investor decision-making in the digital age. Students from various high schools across Indonesia were tasked with developing innovative strategies grounded in research, consumer behavior analysis, and digital marketing approaches relevant to today’s growing investor market.

The competition timeline began with the case distribution on November 9, 2025, followed by the paper submission deadline on November 20, 2025, and concluded with the final round on December 6, 2025. During the final round, finalists presented their solutions before a panel of judges consisting of academics and industry representatives, and their presentations were evaluated based on analytical depth, creativity, and the relevance of their strategies to real industry needs within the digital investment ecosystem.Winners of DIGIMARK 2025.

The competition results recognized RBLX from National High Jakarta School as the 1st Winner, followed by The InnovateHERs from UPH College as the 2nd Winner, and Sabira ARD Squad from MAS Unggul Sabira as the 3rd Winner, with SKIBAlicious from SMA Kristen IPEKA Balikpapan earning the Runner-up position. The winning teams showcased outstanding innovation in crafting digital marketing strategies aimed at improving investment literacy and fostering healthy, sustainable investor behavior among digital users.

Through DIGIMARK 2025, BINUS Business School reaffirms its commitment to providing industry-driven competition platforms that encourage creativity, collaboration, and strategic thinking among young learners—particularly in addressing real-world challenges within today’s digital and financial landscape.

Published: December 8, 2025