The International Undergraduate Program of BINUS Business School successfully held a Guest Lecture Session featuring Mr. Saranathan Ramaswamy, President Director of P&G Indonesia, on November 12, 2025, at 8:30 AM (WIB) at Room 310, JWC Campus.
The event aimed to deepen students’ understanding of Brand Equity Measurement, a key concept in strategic marketing and brand management.

The session was part of BINUS Business School’s continuous effort to connect students with industry leaders and bridge academic knowledge with real-world business practices.

During the lecture, Mr. Ramaswamy shared valuable insights into how global companies like P&G evaluate and strengthen brand equity in a dynamic market environment. He discussed the role of consumer perception, trust, and innovation in shaping brand value, emphasizing how strong brand equity drives long-term growth and competitive advantage.

Students actively engaged throughout the session, asking questions and discussing practical strategies to measure and enhance brand performance in various industries. The discussion also highlighted how data-driven decision-making and consistent brand communication contribute to sustainable business success.

This guest lecture reflects BINUS Business School’s commitment to fostering globally competitive graduates equipped with both theoretical understanding and practical insights from leading industry professionals.

Published: Thursday, 13 November 2025