Jakarta, Indonesia – BINUS University is proud to celebrate the outstanding achievement of its students, who won the Most Creative Team (Creativity Star) award at the 3rd China-ASEAN Innovation & Entrepreneurship Competition 2025, held in Malaysia and organized by the Ministry of Science and Technology of the People’s Republic of China.

Competing under the team’s name Sustainabites, the BINUS delegation showcased exceptional creativity and innovation in presenting their project. The team members included:

  • Kenny Brosnan Muliamin – Business Management & Marketing (JWC)
  • Aristyo Rahadiyan – Business Management & Marketing (JWC)
  • Diana Gungab – Business Management & Marketing (JWC)
  • Dinazka Alaia Janna – Management (KMG)
  • Billiam Christofer Wijaya – Creativepreneurship (Bandung)
  • Fahrizal Maulana – Business Creation (Malang)

The prestigious competition drew 329 participants from over 20 countries, featuring finalists ranging from PhD candidates to experienced entrepreneurs. Despite the intense level of competition, Sustainabites stood out for their circular economy-focused project, which enhanced their existing iFloat Asia business model with technology-driven modifications.

What made their success even more remarkable was the limited preparation time. With just over a week to prepare — including three days of intensive collaboration — the team impressed the judges through their teamwork, adaptability, and creative approach.

This experience not only highlighted the talent and resilience of BINUS students but also provided valuable lessons in cross-disciplinary collaboration, global competitiveness, and innovative business strategies.