By Seema Afzal

Pop-up refers to a notification in the form of a window that opens once you open your phone. Pop ups can be used for many reasons, such as to indicate a new message from an application or a system alert. Pop-up advertisements and pop-up windows are both types of online advertising on the Internet. An unexpected display area of a graphical user interface (GUI), typically a small window, that “pops up” in the middle of the visual interface to divert the focus is known as a pop-up.

The emergence of pop-up advertisements not only divert the viewers from their priorities, but also takes them towards a thought of watching them. Pop-up ads are advertising windows for products or services, any new offer or reminder that appears suddenly and without warning when you visit a website. These ads are largely pointless and should be removed so that they do not interfere with web browsing. They can be models of awareness, attention, user preferences, or disruptions, if not of the user’s interest.

To grab attention- Pop-up ads make the viewers aware of the relevant product or service. They help to obtain immediate input from the target audience. For example, you can place a pop-up on your website’s FAQ page. This allows your target audience to contact you immediately if they have any queries. It ensures that you are always available to your intended audience. These can also act as reminders to continue your online shopping cart or can assist in finding your previously searched but unavailable products.

Bad impression- Contrarily, pop-up advertisements act as a way of disruption among the users, according to a survey by Yahoo about 95% of people found pop-ups to be a disturbance while, from 2016 to 2022, the average annual growth rate of the influencing markets like pop-ups was 46.9% (Oberlo, 2022). As 25% of the businesses are losing or making money from these ads (Peng, 2023). Pop-ups can act as matter of creating a historically bad impression of the specific product in the viewers’ mind for a time. It gives the impression that the commercial is being shoved down the users’ throats. It may have an impact on the reputation of other websites. This can divert the user’s attention away from their original purpose, and it may be enough to send them to a competitor’s website.

Concluding with the good and bad of pop-up ads, the writer determined, nothing is useless in this world- everything has its own use, or it could be useless if it’s unnecessary and harmless, if used excessively. It is important to study the pros and cons of pop-ups prior to placing them in your business website design. If you want your audience not to be annoyed or distracted by the pop ups, then make sure they are tasteful. These advertising campaigns must help your audience to become more familiar with your brand, and in doing so create a greater number of visitors to your website. You will be able to make a final decision with your professional web design & search engine optimization agency.

References:

Oberlo (2022). Influencer marketing market size (2016-2022).

Peng, C. (2023) Influencer Marketing: Statistics and Skepticism. Open Journal of Business and Management, 11, 744-754.