Adilla Anggraeni

Adilla Anggraeni

Deputy Head of Business Management and Marketing

  • aanggraeni@binus.edu
  • +62 21 7202222
  • JWC Campus 4th Fl. Jalan Hang Lekir I/No. 6, Jakarta, Indonesia

Profile & Qualification

EDUCATION

  • Dr. in Marketing, University of Indonesia, Indonesia, 2016
  • Master of Business Administration (MBA), Glyndwr University (University of Wales), United Kingdom, 2010
  • Bachelor of Business (B.Bus), Nanyang Technological University, Singapore, 2007

ACADEMIC/TEACHING APPOINTMENTS

  • Deputy of Head of Business Management and Marketing  Program, International Undergraduate Program, Binus Business School, Bina Nusantara University (2016-now)
  • Subject Content Coordinator of Business Management and Marketing  Program, International Undergraduate Program, Binus Business School, Bina Nusantara University (2014-2016)
  • Associate Faculty Member, of Business Management and Marketing  Program, International Undergraduate Program, Binus Business School, Bina Nusantara University (2012-2014)

COURSES TAUGHT

Marketing Management, New Product Development, Consumer Behaviour, Digital Campaign and Promotion

RESEARCH INTERESTS

Consumer Behaviour, Retail Management, Social Marketing, Luxury Branding

Research & Publication

PUBLICATIONS

Anggraeni, A. Sulistyo, L., Affandy, N. (2020) The Antecedents of Satisfaction and Revisit Intention for Full-Service Restaurants: An Empirical Study of the Food and Beverage Industry in Jakarta, International Journal of Asian Business and Information Management, 11(3), 101-118

Dewanthi, D.S., Anggraeni, A. & Setjadiningrat, F. (2018) Social Media Perceptions on In-Group and Out-of-Group eWOM Interactions among Adolescents in Jakarta. Pertanika Journal of Social Sciences and Humanities, 26(T), 173-182

Anggraeni, A. & Thorina, M. (2017) The Effect of Room Service, Comfort, and Reservation Process on The Performance Dimension Evaluation: The Case of Grand Mercure Hotel Gajah Mada Jakarta, International Journal of Tourism and Hospitality Management in the Digital Age 1(2), 42-52

Anggraeni, A.& Amelia, A. (2017) Behind the Scenes: Service Experience in Traditional Performing Arts Groups in Indonesia, International Journal of Art, Culture and Design Technologies, 6(2), 80-90

Anggraeni, A. & Lay. F. (2015) Drivers of Brand Trust in Internet Retailing: The Case of Indonesia, International Journal of Online Marketing, 5(4), 25-36

Anggraeni, A. & Soepraptoyo, M. (2015) Intention to Use Self-Service Technology: Blitzmegaplex Jakarta, Advanced Science Letters

Anggraeni, A. Dewanthi, D. & Lim, V. (2014) The Effects of Brand Experiences, Satisfaction and Trust on Building Brand Loyalty; An Empirical Research on Global Laptop Brands, Global Journal of Business and Social Science Review

 

BOOK CHAPTERS

Anggraeni, A. (2019) Factors Influencing Gossiping Behavior in Social Chatting Platforms in Handbook of Research on Deception, Fake News, and Misinformation Online

Anggraeni, A., Wijaya, F.E. (2019) Ready, Set, Go!: The Study of Consumer Behavior of Online Hotel Booking in Jakarta in Dynamic Perspectives on Globalization and Sustainable Business in Asia

Anggraeni, A. & Buntario, O.J. (2018) The impact of attitude functions on luxury bag consumption in Indonesia: An age-based group comparison, The Art and Science of Luxury: An Asian Perspective, Singapore Management University-LVMH

Anggraeni, A. & Hasan, K. (2018) The Effect of Country of Origin, Service Quality, and Brand Redeployment After M&A: The Case of Low-Cost Airlines in Indonesia, Management Strategies and Technology Fluidity in the Asian Business Sector

Anggraeni, A. & Diandra, S. (2017) Self-expressiveness as consumers’ motivation to share online video advertisements in Jakarta, in Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Anggraeni, A. (2017) “Consumption and Counterfeits: The Role of Brand Familiarity, Perceived Quality and Anticipated Regrets”, The Essence of Luxury, Singapore Management University-LVMH

CONFERENCE PROCEEDINGS & PRESENTATIONS

Anggraeni, A. & Michael (2020) Gossips and Individuals in Organization: Drivers of Likelihood to Share Gossips, Proceedings of the 2020 The 6th International Conference on E-Business and Applications

Anggraeni, A., Putra, S., & Suwito, B.P (2020) Examining the Influence of Customer-to-Customer Electronic Word of Mouth on Purchase Intention in Social Networking Sites, Proceedings of the 2020 The 6th International Conference on E-Business and Applications

Nurhudatiana, A., Anggraeni, A. & Putra, S. (2019) An Exploratory Study of MOOC Adoption in Indonesia, Proceedings of the 2019 5th International Conference on Education and Training Technologies

Anggraeni, A. & Kusumawardhana, I. (2018) Millenials Uncovered: Boutique Hotels And Drivers of Intention to Stay of Indonesian Millenial Customers, Global Marketing Conference at Tokyo

Nurhudatiana, A. & Anggraeni, A. (2015) Decision tree modeling for predicting research productivity of university faculty members, 2015 International Conference on Data and Software Engineering (ICoDSE)

Anggraeni, A. & Wahyuni, S. (2015) Social marketing: A framework for paving the pathway of legal assistance programme, Interdisciplinary Behavior and Social Sciences: Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Science 2014 (ICIBSoS 2014), 1-2 November 2014, Bali, Indonesia.

Professional Engagement

CONSULTING EXPERIENCES

Binus Creates 2017-present:

As facilitator and coach for these programs:

  • BCA Finance (Management Development Program)
  • Mandiri Tunas Finance
  • Mandiri  IT
  • Pegadaian (Management Development Program)
  • Pegadaian IT Sprint

As case study writer for

  • BCA training
  • Mandiri case study writing

Reward & Grants

PROFESSIONAL MEMBERSHIP

  • Higher Education Research and Development Society of Australia (2019-2020)
  • European Marketing Association (EMAC) (2018-2019)
  • Association of Consumer Research (2019)

HONORS/AWARDS/SCHOLARSHIPS

  • Faculty Excellence Award– Bina Nusantara University (2019)
  • Faculty Excellence Award– Bina Nusantara University (2018)

RESEARCH GRANTS

  • Dikti Dissertation Grant 2016
  • Binus Internal Research Grant 2019, 2018, 2017
  • Binus Teaching Grant 2019