Title

Exploring the Mediating Effect of Relational Quality on Brand Advocacy: The Role of Parasocial Relationship among Millennials in Indonesia

Type of Publication
Journal Article
Citation
S.E. A. B, Prabowo . H, Heriyati . P, Abdinagoro . S. B and Bismo A. (2023). Exploring the Mediating Effect of Relational Quality on Brand Advocacy: The Role of Parasocial Relationship among Millennials in Indonesia. International Journal of Applied Economics, Finance and Accounting,
ISSN
2577767X
Published Year
2023
Volume
-
Page
-
URL
https://bbs.binus.ac.id/drm/publication/CC817736-D638-412E-A081-B5769C8AB169/exploring-the-mediating-effect-of-relational-quality-on-brand-advocacy-the-role-of-parasocial-relationship-among-millennials-in-indonesia/
Author(s)
  • Aryo Bismo S.E., M.M

    Aryo Bismo S.E., M.M

  • Prof. Dr. Ir. Harjanto Prabowo, M.M.

    Prof. Dr. Ir. Harjanto Prabowo, M.M.

  • Dr. Pantri Heriyati, S.E., M.Comm.

    Dr. Pantri Heriyati, S.E., M.Comm.

  • Dr. Sri Bramantoro Abdinagoro

    Dr. Sri Bramantoro Abdinagoro

  • Aryo Bismo

    Aryo Bismo