The Influence of Trust to Digital Influencer and Digital Advertising Capabilities on Consumers Attitude toward Digital Advertising in COVID-19 Pandemic

Type of Publication

Conference Article

Citation

Panggati I. E, Sasmoko , Simatupang . B, Abdinagoro . S. B and PANGGATI E.. The Influence of Trust to Digital Influencer and Digital Advertising Capabilities on Consumers Attitude toward Digital Advertising in COVID-19 Pandemic,

ISSN

Published Year

2023

Volume

Page

URL

https://bbs.binus.ac.id/drm/publication/9D22864D-D62F-419B-A7B9-8E2BE8D5020A/the-influence-of-trust-to-digital-influencer-and-digital-advertising-capabilities-on-consumers-attitude-toward-digital-advertising-in-covid-19-pandemic/

Author(s)

Ignatius Enda Panggati, S.Kom., M.M.
Prof. Dr. Ir. Sasmoko, M.Pd., M.A., CIRR, IPU, ASEAN Eng.
Dr. Ir. Boto Simatupang, MBP
Dr. Sri Bramantoro Abdinagoro
ENDA PANGGATI

Ignatius Enda Panggati, S.Kom., M.M.

Prof. Dr. Ir. Sasmoko, M.Pd., M.A., CIRR, IPU, ASEAN Eng.

Dr. Ir. Boto Simatupang, MBP

Dr. Sri Bramantoro Abdinagoro

ENDA PANGGATI