Evelyn Hendriana, S.E., M.Si., Ph.D
Chair of Marketing Science and Analytics AoKI
- evelyn.hendriana@binus.edu
Profile & Qualification
EDUCATION
Bachelor in Management
University of Pelita Harapan
Major: Marketing Management
Graduation: 2000
Master in Accountancy
University of Indonesia
Major: Management Accounting
Graduation Year: 2003
Doctor of Philosophy
Putra Business School, Universiti Putra Malaysia
Major: Marketing Management
Graduation Year: 2019
ACADEMIC EXPERIENCES
Head of Area of Knowledge Inquiry Marketing Science & Analytics
Bina Nusantara University
2022 – Present
Faculty Member at Binus Business School
Bina Nusantara University
2020 – Present
Deputy Head of Master of Management Program (Regular Program)
Bina Nusantara University
2021 – 2022
Subject & Content Coordinator
Bina Nusantara University
2020 – 2021
Faculty Member
IPMI International Business School
2014 – 2020
Head of Bachelor of Business Administration Program (Acting)
IPMI International Business School
2014 – 2015
Faculty Member
Prasetiya Mulya Business School
2013 – 2014
Faculty Member
University of Pelita Harapan
2003 – 2013
Deputy Head of Bachelor of Management Program
University of Pelita Harapan
2004 – 2007
PROFESSIONAL EXPERIENCES
Research Associate
Presisi Indonesia
2014 – 2019
PROFESSIONAL CERTIFICATION RELATED TO FIELD OF EXPERTISE
Data science for business
Harvard Business School Online
2021
Research & Publication
Research Interest: Consumer Behavior, International Marketing, Tourism Marketing, Digital Marketing
Hendriana, E., Awang, K.W., Yusof, R.N.R.
The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making (2023) Journal of Marketing for Higher Education, 33 (2), pp. 143-160
Hendriana, E., Awang, K.W., Yusof, R.N.R.
The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries (2023) Place Branding and Public Diplomacy, 19 (4), pp. 426-441
Perdana, A.P., Latifunnur, L., Hendriana, E.
Employee external communication behavior during the covid-19 pandemic crisis: Case-study of a state-owned company (2021) Asian Journal of Business Research, 11 (2), pp. 1-21
Yurika, N., Hartanto, S., Darmawan, W., Hendriana, E.
The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers? (2022) International Journal of Technology Marketing, 16 (3), pp. 220-245
Ajiputra, E.S., Kugitama, B., Lee, J., Hendriana, E.
Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic? (2021) Contemporary Management Research, 17 (4), pp. 271-301
Hendriana, E., Awang, K.W., Yusof, R.N.R., Bojei, J.
The Effect of Sociocultural Identities on Study Destination Choice (2020) Pertanika Journal of Social Sciences and Humanities, 28 (2), pp. 1387-1400
Hernawan, R.F., Iriani, I., Hendriana, E.
Extended TAM to Explain Intention to Join Virtual Tour in an Emerging Country during the Pandemic Era (2023) International Journal of Hospitality and Tourism Systems, 16 (3), pp. 12-25
Christianto, F., Raharja, J., Afif, R.K., Hendriana, E.
The dimensionality of trust in the relationship between familiarity, reputation, and continuance intention to use an on-demand ridesharing platform (2023) International Journal of Electronic Business, 18 (4), pp. 392-417
Farransahat, M., Bhinekawati, R., Hendriana, E.
THE ROLE OF UNIVERSITY-BASED INCUBATORS IN SOCIAL ENTREPRENEURSHIP’s DEVELOPMENT: THE CAPABILITY APPROACH AS AN EVALUATIVE FRAMEWORK (2021) Journal of Indonesian Economy and Business, 36 (3), pp. 215-233
Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof
The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries Place Branding and Public Diplomacy (2023) Springer, Volume 19, pages 426–441
Hendy Suwandi, Nyiayu Rania Zalfaa Bakrie, Aurelia Vianney, Evelyn Hendriana
Drivers of young consumers’ willingness to reduce food waste and buy intelligent packaging (2023) MIX: Jurnal Ilmiah Manajemen (Mercubuana University), 13(2), 320-333
Yuliana Endra Dewi, Tommy Wijaya Sutanto, Febry Indra Permana, Evelyn Hendriana
Antecedents to Revenge Tourism with an Expanded Theory of Planned Behaviorin Jabodetabek Region (2023) Journal of Indonesian Tourism and Development Studies, 11(2), 58-64
Evelyn Hendriana1,Albert Christoper1,Handika Oemardi Adhitama Zain1,Natasha Pricilia
Role of employer branding in work-life balance and employee retention relationship among Generation Z workers: Mediation or moderation? (2023) Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan), Vol. 16 No. 1, 124-143
Evelyn Hendriana, Siti Anjani, Alexander Dennison, Zhafira Nur Subhan
A mediation analysis of cognitive and affective trust in customer loyalty towards e-marketplace (2022) JAM: Jurnal Aplikasi Manajemen, 20(1), 181-195
Sarah Alia Djohan, Dennis Handhana, Vicenza Bianca Castafiore, and Evelyn Hendriana
Can Gamification Stimulate Customers to Repurchase in the E-Marketplace? The Mediation Effect of Customer Experience and Engagement (2022) Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(1), 4781-4796
Alvin Achmad, Antonius Indra Saputra, Aulia Fadhil Ardiansyah, Evelyn Hendriana
The effectiveness of social media advertisement in the Indonesian sneakers industry: Application of the extended advertising value model (2022) MIX: Jurnal Ilmiah Manajemen, 12 (1), 1-13
Bayu Dwinanda, Fandi Andi Syaripuddin, Evelyn Hendriana
Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads (2022) Mediterranean Journal of Social & Behavioral Research, 6(2), 35-44
Angela Susanto, Ayu Amelia, Catherine Amadea, Evelyn Hendriana
The impact of COVID-19 outbreak towards the post-pandemic leisure travel intention (2022) International Journal of Applied Engineering and Technology (London), 4(1), pp. 34–39
Annastasia Melisse Putri, Avior Retsan, Huimanto Andika, Evelyn Hendriana
Antecedents of panic buying behavior during the COVID-19 pandemic (2021) Management Science Letters, 11(6), pp.1821-1832
Evelyn Hendriana, Khairil Wahidin Awang, Raja Nerina Raja Yusof, Jamil Bojei
How does sociocultural identity influence Indonesian students’ intention to study in Malaysia? (2019) Journal of Tourism, Hospitality & Culinary Arts, 11 (1). pp. 14-33
Fandy Christianto, Jonathan Raharja, Rajendra Khalil Afif, Evelyn Hendriana
The Antecedents and Marketing Outcome of Customer Trust in the On-demand Ridesharing Platform (2022) 5th European International Conference on Industrial Engineering and Operations Management, Rome, Italy, 154-165
Professional Engagement
Academic and Professional Engagement
As Participant
The bright and dark side of publishing in top tier journals: Lessons of an editor
Online via Emerald Publishing Platform
2023
How to be a peer reviewer
Online via SAGE Journal Platform
2023
Engaging an interdisciplinary research community: Tips for a successful publication process
Online via Emerald Publishing Platform
2023
Research partnership
Bina Nusantara University
2023
How to improve your journal article acceptance rate and research productivity
Online via Emerald Publishing Platform
2023
Managing innovation
Bina Nusantara University
2022
Building effective partnership for sustainable development
Bina Nusantara University
2022
How to avoid rejection from editors
Online via Emerald Publishing Platform
2022
Research methodology and publications: An editorial perspectives
Bina Nusantara University
2022
Understanding the journal review process
Online via Emerald Publishing Platform
2021
Knowledge elicitation in organization studies: What are the alternate research methods to avoid subjectivity?
Online via Emerald Publishing Platform
2021
Case writing and teaching workshop
Bina Nusantara University
2021
As Speaker/Instructor
Customer Relationship Management
Officer Development Program – Information Technology (ODP-IT) Batch 2
2023
Tips dan Trik Tembus Jurnal Internasional Terindeks Scopus (Tips and Tricks to Publish in Scopus-Indexed Journal)
Dosen Universitas Kristen Maranatha
2022
Customer Relationship Management
EIFFEL (DSNG Excellent Future Leader) Program
2021
Merancang Rencana Keuangan Bisnis Ekspor
SMEs assisted by the Ministry of Trade of the Republic of Indonesia
2021
Organizational/Professional Membership
Marketing in Asia Group (MAG) Scholar
Ambassador for Indonesia
2009 – Present
Supervisor of student thesis/dissertation
Pengaruh overconfidence bias, financial literacy, risk perception, dan risk tolerance terhadap keputusan berinvestasi kaum milenial
Chindira Kusvirgianie Diono, Prabarani Palma Pramita, Tuning Rahayu
2023
Perluasan utaut2 untuk memahami continuance intention pada paylater
Bernie Soebekti, Lusyana Wijaya, Tiya Tjahjadi
2023
Peran mediasi dari dimensi knowledge sharing terhadap hubungan antara job perfomance dan rewards: studi kasus PT TASPEN (PERSERO)
Catur Herjanwinardi, Rizka Achiriah, Yanuar Faqih Hidayat
2023
Aplikasi teori VBN dalam konteks food waste
Aurelia Vianney, Hendy Suwandi, Nyiayu Rania Zalfaa Bakrie
2023
Dampak work life balance terhadap turnover intention karyawan generasi Z dimoderasi oleh employer branding dan social support
Albert Christoper, Handika Oemardi Adhitama Zain, Natasha Pricilia
2023
Pengaruh work family conflict, family work conflict dan dukungan organisasi terhadap komitmen pekerja dilatar belakangi situasi metode kerja hybrid
Lathiefa Nur Ilma, Devid Efraim Dinar
2023
Mediation analysis of cognitive and affective customer trust in customer loyalty towards e – marketplace
Alexander Dennison Loreza, Zhafira Nur Subhan, Siti Anjani
2022
Analysis of the influences that affect the intention to use virtual tours in the tourism industry in Indonesia
Irawati Iriani, Rizky Firdaus Hernawan
2022
Atribut food vlogger terhadap niat beli produk street food di Jabodetabek
Desy Jesllyn, Muhammad Syukur Shahreza, Dimas Aryo Wibisono
2022
Trust in the relationship between the dimensionality of perceived risk and intention to continue using ODRS
Jonathan Raharja, Fandy Christianto, Rajendra Khalil Afif
2022
Pengaruh gamification terhadap repurchase intention yang dimediasi oleh customer experience, customer engagement, dan customer satisfaction pada e-marketplace Shopee Indonesia
Sarah Alia Djohan, Vicenza Bianca Castafiore, Dennis Handhana
2022
Mediating analysis of travel anxiety and theory of planned behaviour towards post-pandemic leisure travel intention to travel abroad in the context of Covid-19 outbreak
Angela Susanto, Catherine Amadea, Ayu Amelia
2022
Faktor-faktor yang mempengaruhi loyalitas konsumen generasi milenial terhadap online marketplace
Made Mas Sujana Wirakusuma, William Agung Kandiawan, Jean Raymond Runtu
2021
Peran e-servqual dalam pembentukan loyalitas konsumen terhadap e-marketplace di Indonesia
Devlin Djajaremadja, Imam Baehaqi, Surya
2021
Analisis pengaruh social media influencer terhadap keputusan pembelian merek fashion pada generasi milenial
Zahra Bhima Absharina, Anita Dwi Yuriani
2021
Perilaku pengguna dompet digital selama pandemi Covid-19: perbandingan antara generasi X, Y, dan Z
Dyah Annisa Saraswati, Praditta Syifa Desvi, Nita Suhanda Putra
2021
Intention to keep using public transportation during Covid-19 pandemic in Greater Jakarta: extended TPB model
Edit Suryo Ajiputra, Barrakha Kugitama, Junhyuk Lee
2021
Faktor-faktor yang mempengaruhi perilaku komunikasi eksternal karyawan pada masa krisis pandemi Covid-19 : studi kasus perusahaan utilitas
Adam Priyo Perdana, Lusi Latifunnur
2021
Pengaruh perceived value dan perceived risk terhadap loyalitas pelanggan melalui kepuasan dan kepercayaan pelanggan pada online marketplace
Sherly Siangta, Prastha Delta Widiatmaja, Julius Solichin
2021
Pengaruh sales promotion, hedonic shopping motivation dan metode pembayaran cash on delivery terhadap impulse buying behaviour on harbolnas pada c2c e-commerce
Yulianto, Alexander Sisko
2021
Invited as jury members in a national/regional/international competition/award
The 4th South-East Asia Sales Competition
Yogyakarta, Indonesia
International
2023
The 3rd South-East Asia Sales Competition (SEASAC)
Jakarta, Indonesia
International
2022
The 2nd South-East Asia Sales Competition
Bandung, Indonesia
International
2021
Reviewer in a national/regional/international peer-reviewed journal or academic conference
Journal of Marketing for Higher Education
International
2023
International Journal of Tourism Policy
International
2023
SN Business and Economics
International
2023
South Asian Journal of Management Sciences
International
2023
The Winners
National
2022, 2023
The 4th and the 5th International Conference of Biospheric Harmony (ICOBAR)
International
2023, 2022
International Journal of Technology Marketing
International
2022, 2021
The 5th National Conference on Business, Management, and Accounting (NCBMA)
National
2022
Asia-Pacific Journal of Marketing and Logistics
International
2020
Academic/Professional Meeting Presentations
Understanding Cybersecurity Behavior in The Banking Industry Using Protection Motivation Theory
The 15th Global Conference on Business and Social Sciences 2023 (Global Academy of Training and Research (GATR) Enterprise)
Bangkok, Thailand
2023
International
Capability approach to explain the roles of university-based incubator in social enterprise development: Lessons from Creative-Hub, Gadjah Mada University, Indonesia
The 2020 Human Development & Capability Association Conference (Human Development & Capability Association)
Auckland, New Zealand
2020
International
The effect of sociocultural identities on study destination choice
The 5th International Conference on Management, Hospitality & Tourism, and Accounting (IMHA) (Bina Nusantara University)
Jakarta, Indonesia
2018
International
The effect of sociocultural identities in edu-tourism: A study on Indonesian students
The 2018 Marketing in Asia Group (MAG) Scholar Conference (Marketing in Asia Group Scholar
Kuching, Malaysia
2018
International