Dissertation Examination of Didiet Gharnaditya

On Thursday, 14 March 2024, a Dissertation Examination for a DRM student,  Didiet Gharnaditya [2040002530] entitled “Strategic Analysis of Local Food-Based Restaurants in Jakarta To Improve Company Agility Capacity Mediated By ICT Adaptability in The Pasca Pandemi” was held Alam Sutera, R. B0301, Bina Nusantara University.

The dissertation examination was led by Prof. Dr. Ir. Harjanto Prabowo, M.M. and attended by a team of promotors and examiners. There were three promotors in attendance with Prof. Dr. Ir. Sasmoko, M.Pd., M.A., CIRR, IPU, ASEAN Eng., SMIEEE as a Promotor, Dr. Pantri Heriyati, S.E., M.Comm as Co-Promotor 1, and Dr. Minsani Mariani, M.B.A. as Co-Promotor 2. There were also examiners present, with Prof. Dr. Mts. Arief, M.M., MBA., CPM as Examiner 1, Dr. Ir. Sri Bramantoro Abdinagoro as Examiner 2, and Prof. Dr. Ir. Mohammad Hamsal, MSE., MQM., M.B.A., CISCP, CPOD as Examiner 3. Dr. Dea Prasetyawati Wibowo was also virtually present during the dissertation examination.

DISSERTATION SUMMARY

Culinary is one of the sub-sectors of The Indonesian Creative Economy Agency (Bekraf) which contributes to gross domestic product (GDP). Indeed, many economic actors in this subsector have succeeded in building their businesses. To build a sustainable business, you can prepare products from quality raw materials, but business actors still depend on imported raw materials. To reduce dependence, we must be able to better understand local products as substitutes. Apart from products, in the post-pandemic period, business actors need to expand by utilizing online media technology and using digital transportation platforms that serve special food delivery orders. In running a business, communication with consumers is needed to interact and collaborate to get their opinions on restaurant products and services. Facing competition, restaurants must improve their operational capabilities and adapt to a dynamic environment. This research aims to analyze the influence awareness of import substitution, value co-creation, and operation capability on firm agility capabilities mediated by technology information and communication (ICT) adaptability in local food based restaurants in Jakarta. Data collection was carried out through questionnaires distributed to 226 respondents consisting of restaurant owners, managers and supervisors. Researchers used an exploratory quantitative descriptive research approach. In the research results, there is one finding that there is a direct influence that is not significant, namely Operational Capability on Firm Agility Capability. Meanwhile, the indirect influence produces the findings: Value Co-Creation and Operation Capability on Firm Agility Capability which is mediated by ICT adaptability has a significant effect. Meanwhile, awareness of import substitution on the firm agility capability, which is mediated by ICT adaptability has no significant effect. 

BACKGROUND

Didiet Gharnaditya graduated with a Bachelor’s degree in Management Economics from Universitas Islam Djakarta. After completing his undergraduate studies, he pursued a Master’s degree in Management with a major in Marketing from STIE Triandra, graduating in 2005. Later, in 2017, he decided to further his education by enrolling in the Doctor of Research in Management (DRM) program at BINUS University, specializing in Marketing Science.

Didiet’s career began as a Management Trainee and eventually a System Expert at McDonald’s Indonesia. He later held roles such as F&B Business Development Assistant Manager at Cinema Blitz Megaplex, Restaurant General Manager at Burger King Indonesia, and Head of Business Development at PT Macroni Tei Indonesia. Due to his passion for academia, he joined BINUS Business School as a Faculty Member in the International Business Management program, where he continues to dedicate himself to education.

PUBLICATION

There are some publication that Gharnaditya has published during his enrolment in the Doctoral program.

FACTORS THAT CAN IMPROVE THE AGILITY OF LOCAL RESTAURANT PERFORMANCE IN THE NEW NORMAL ERA
Gharnaditya, D. Sasmoko, S. Heriyati, P. Mariani, M.
ICIC Express Letters, 2024, 18(5), pp. 513–520

Gharnaditya’s dissertation examination is available below.