LEAVING BRICK AND MORTAR: STILL FEEL MORE DO MORE

Bose was founded because of dissatisfaction and a desire to achieve outstanding product quality. The man behind the gun is Amar G. Bose. Amar wanted to create a speaker system in 1968, or four years after his dissatisfaction. He was dissatisfied with the sound quality provided by his new stereo. His goal was to encourage everybody to experience the same quality level as live music while using a speaker system. Until his death, he was a faculty member of the Massachusetts Institute of Technology. This company was founded in 1964; although Bose was formally established in 1968, it focuses on technology, hardware, and equipment by developing sound solutions for entertainment, home audio, aviation, and automotive industries. When Dr. Amar Bose, the company’s founding father and an audio pioneer, died in 2014, Bose was forced to undergo a time of adjustment. As for the commercial side, the advent of Beats Electronics necessitated that Bose devise a new approach for the consumer market. While some audiophiles believe Bose is the superior product, no one can deny the immense popularity of Beats headphones among the public. Bose may have sued Beats early this year for noise-canceling patent infringements, a matter that has since been resolved. Bose waited to act until after Apple announced its $3 billion acquisition of Beats Electronics — was it just a coincidence? The final say rests with you. The management of Bose knows that its customers will appreciate the company’s research efforts. In terms of how the world is evolving and how people are listening to music and obtaining their music from the cloud, there is a lot of potential for Bose right now. Every year, more than 400 million mobile devices are purchased, and Bose will be there to provide users with headphones or a wireless speaker.