IPO (INITIAL PUBLIC OFFERING) PT ELNUSA

There are several reasons why PT. Elnusa launched its IPO. The main reason seems to be the fact that Elnusa wants to expand its business into marine seismic  acquisition, deep well drilling, and testing barge which requires huge capital expenditures especially in equipment procurement. The story reveals the pros and cons arguments around the IPO decision. One could argue, why has to be the IPO and not bond issuance? What is the advantages and disadvantages of IPO and why it is preferable compared to bond issuance. How will the IPO revenue be allocated among the main activities asking for financial support and  what is the allocation basis. One main pre-requisite for Elnusa IPO decision is its historic financial performance as shown by  the financial statements as well as measured by liquidity, solvability and profitability ratios. It is also worth to be noted that before the IPO, Elnusa merged three of its subsidiaries and consolidated several subsidiaries in order to create  Elnusa as the “operational holding” rather than the “strategic holding” . The decision for IPO by Elnusa cannot be separated from the industry environment and prospect where Elnusa is operating. SWOT analysis is used to identify and assess both internal and external factors influencing company present and future performance. The case study concludes that IPO decision has been successful in strengthening Elnusa capital structure to support the revenue-generating activities of core business.