FAST AND FURIOUS: HOW ANTERAJA DELIVERS ITS PROMISES

The case study discusses Anteraja, a courier company which operates throughout Indonesia. The case highlights the strategies that Anteraja has implemented so far and how they have performed in the Indonesian market. These teaching notes aim to provide a guideline for a lecturer or facilitator to deliver the Anteraja case study. The first part of the case delivery will enable the students to familiarize themselves with the case and the company as described in the case study.

The second part of the teaching note will provide options that a facilitator can take to conduct different class activities, such as a question-and-answer session, debate, gamification, or simulation.