Baba Rafi – Dari Lantai Trotoar ke Lantai Bursa (From Sidewalk to Trading Floor): The Successful Story of SMEs

In 2022, PT Sari Kreasi Boga (SKB) Food (their main brand is Turkey Kebab Baba Rafi) listed its shares on the Indonesia Stock Exchange.  SKB Food is a new color for the Indonesian capital market industry. SKB Food is an MSME that can transform into a corporation so that it can conduct an IPO. Success does not come in the blink of an eye.  Nilamsari experiences 19 years of ups and downs personally and professionally. But with her grit, the business flourished.  also,ting the business with a simple burger cart on the sidewalk, with her perseverance and innovation, Baba Rafi expanded internationally not only Southeast Asia, but also to South Asia and Europe. With franschising and horizontal integration, SKB growth extensively. SKB also embraced collaboration in their business strategy.  With IPO, however, the challenge is the next expansion.  Should they stay in the same industry with vertical and integral expansion, or should they diversify?