Yunita Kartika Sari, MM.

Yunita Kartika Sari, MM.

Yunita Kartika Sari is the current Case Coordinator of BINUS Case Center at BINUS University, Jakarta, Indonesia. She has over 19 years working on educational institution experiencing in some divisions; operations, academic, continuing education, marketing.
She obtained her Bachelors in Communications Studies from Airlangga University and Magister Management (focus on International Management) from IBMT School of Business. She has experiences in teaching management and marketing.

Case Document

Year

[CASE STUDY] HARRIS HOTELS: CONNECTING THE DOTS BETWEEN HARRIS DAY AND CSR

Year

[CASE STUDY] TRAVELOKA – DISTRUPTIVE INNOVATION

[CASE STUDY] PT AITI PRIMA INDONESIA (AITINDO): BUSINESS TRANSFORMATION DECISION – A SUCCESS OR FAILURE

It was end of November 2010 when Raymon Setiadi restlessly starring at the ceiling of the boardroom in his office. In couple hours he would has an important meeting with three colleagues discussed about AITINDO performance, their startup company. It would be a serious discussion since the profit of company was not good enough although it has been running for 5 years. Moreover, his greatest concern was the condition of company that still has no specific core business. He felt they were not strong enough in business competition especially facing the rapid development in digital world and the change in consumer behavior. The company must establish the right business model and refine some key elements to successfully achieve the target and ensure the company's sustainability. Raymond rushed took his laptop and walked into the boardroom while still thinking about what to do to ensure company's sustainability. Another question was still remaining; what business model is appropriate in line with the development of digital technology?