The story of the Arabia Hospitality Group centers on the Grand Arabia Hotel in Banda Aceh, Indonesia. Established in 2017 and later acquired by the Arabia Hospitality Group in 2021, it's strategically located near the Baiturrahman Grand Mosque. The group's focus is on luxurious hotels adhering to Sharia law, with over 7 locations across Sumatra. They offer upscale accommodation targeting medium to upper segments, pricing rooms from 800,000 to 4,900,000 rupiah. Competition mainly arises from large hotel brands like Accor, Four Seasons, and local brands, though the strict adherence to Sharia law in the region discourages some major brands from entering the Banda Aceh market. However, the hotel faces human resource challenges, notably high turnover due to various factors. Issues range from infrastructure discomfort (power outages, poor internet) to employees' reluctance to adhere to Sharia law's standards, causing disciplinary problems. Potential solutions include providing comfortable accommodations for employees, addressing infrastructure issues, conducting more informative sessions about the importance of Sharia law compliance, and offering computer literacy training. In conclusion, while the Arabia Hospitality Group presents a unique approach catering to Sharia law conformity, addressing employee needs and reinforcing the significance of Sharia law adherence within the company culture are vital for sustained success in this niche market.

TokoTalk is an Indonesian e-commerce solution platform that has various features to enable merchants of various business scales to carry out end-to-end online selling activities. TokoTalk's mission is to provide a seamless connection to all merchant needs in selling online, including integration with logistics, digital payment options, 100++ premium website templates, a comprehensive order management system, and digital marketing tools. Amidst the onslaught of the tech war, Tokotalk has implemented several people strategies which are considered successful in making people development in Tokotalk run smoothly. amidst the storm of layoffs experienced by many startups in Indonesia, what strategy did Tokotalk take? what modifications will other startups need to implement in order to survive?