Dr. Gerald Ariff

Dr. Gerald Ariff

Gerald Ariff is the current Head of Program and Faculty Member at the Graduate School of Management, Binus Business School, Jakarta, Indonesia. He has over 11 years of combined international professional and industry experience in the U.K., South Korea, Malaysia, Indonesia and Russia.  He has worked in the consulting, automotive, private equity, and telecommunication industry sectors in activities ranging from target company due diligence, product marketing, business planning and strategy development. On strategic management, he has conducted in-depth study both desk based and field research in various industries in support of strategic and business plan development. He has previously provided consultations to private, government and non-governmental organizations.
He obtained his Bachelors in Electronics Engineering from King‟s College London, University of London and an MSc in Management (focus on Corporate Strategy) from the University Of Surrey (UK). He is currently taking his PhD in Strategic Management at the University of Indonesia.

Case Document

[CASE STUDY] RAJA BASO TAHU SABOGA: PAST, PRESENT, AND FUTURE

BMI, Business Monitor International, (2012) food and drink industry report at second quarter 2012 noted that the Indonesian consumer remains in a good shape. It also supported by the demand and positive of strong consumer confidence. The headline industry data in Q2 showed food consumption growth already increase 7% and CAGR forecast to 2016 = +7.7%. It proves a positive growth into the fast food business platform where Raja Baso Tahu SABOGA is among of the industry key players. However, a risk of another global financial crisis could play out over the coming quarters that given by problems facing the developed world and unsuitable nature of China’s growth boom. Should this happen an Indonesian consumer growth will inevitably suffer a hit.

Raja Baso Tahu SABOGA Management that has successfully well formed the business model and executing an accurate business strategy to respond a dynamic forces that affecting growth and change in the business’ mission and vision in its business platform from year to year since they established in 1986, again, they need to be prepared more to do extra business exercises to answer a gloomy thought that tailing both Mr. Benny Sunjaya and Mrs. Suswati Purwita, the founder of Raja Baso Tahu SABOGA.  How Raja Baso Tahu SABOGA may keep up over the years? Will Raja Baso Tahu SABOGA still become the leading products among the players?