CAPTURING INDONESIAN GEN Z: CORKCICLE’S RISE THROUGH FOMO AND SUSTAINABLE MARKETING

Corkcicle, led by CEO Ben Hewitt, has strategically captured the attention of Asia-Pacific Gen Z consumers, particularly in Indonesia, through a combination of FOMO marketing and sustainable practices. Starting from innovative products like the Corkcicle Air and expanding into a diverse line of eco-friendly drinkware, Corkcicle leveraged influencers and viral marketing to enhance its appeal among young, environmentally conscious buyers. By aligning with Gen Z’s values of sustainability and style, Corkcicle has established itself as a premium lifestyle brand. Looking ahead, sustaining growth will require Corkcicle to diversify its product offerings, innovate continuously, and deepen community engagement to foster lasting brand loyalty amidst growing competition in the drinkware market.