Modern technology nowadays can change motorcycle taxi service from a traditional form of transportation to a very modern and digitalized business with sophisticated app. It also shifts the importance of physical environment into online environment. Thus, it is important for the company to put their attention to e-servicescape, which include how the website makes the consumer feel. With Generation Z as respondents, this research proves that e-servicescape increases customer satisfaction and it is mediated by perceived value. Lastly, implication for companies is discussed. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
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