Indonesian tourism industry is facing decline since Covid-19 pandemic. International tourists dropped from 16 million in 2019 to 1.5 million in 2021. Tourism businesses must increase their number of tourists in order to survive. One of the solution is to attract more domestic tourists. Previous researches showed that 7Ps of Service Marketing and Digital Media have significant effect on Purchase Intention. 300 samples were gathered from Java and Bali Island and tested using multiple regression. Result showed that 7Ps of Service Marketing has positive and significant effect on Purchase Intention. Digital Media also has positive and significant effect on Purchase Intention. The most important factors in 7Ps are people and physical evidence while the most important factors in Digital Media are information and design. Indonesian people are very social and feel more at ease when there are physical evidence and human interaction on their vacation destination. Domestic tourists also prefer clear information on digital media and fond of appealing design in digital media. These findings encourage tourism business to increase their digital media design and provide more information on their media, tourism business also gain advantage from presenting good physical evidence and providing pleasant human interaction. © 2022 ACM.