Dr. Leo Andri Yulius Caesar – Business Management

Dr. Leo Andri Yulius Caesar

Deputy Head of Program

Profile & Qualification
Research & Publication
Professional Engagement
Awards & Grants

Leo got his Doctoral degree from Binus University on 2019 with main research on SMEs, technology adoption, and service industries. He possesses professional background in several industries from consulting, marketing, sales, business intelligence, and human resources. By combining his professional experience and academic experience, he is hopeful to assist students in developing themselves.

Caesar, L. A. Y. (2023). Relationship between corporate social responsibility and environmental sustainability with customers’ purchase intention: Study on Indonesian automotive customers in pandemic situation. AIP Conference Proceedings, 2594. https://doi.org/10.1063/5.0109632
Caesar, L. A. Y., Larasati, A., Vincent, V., Wulandari, N. S., & Nabila, N. A. (2022). 7Ps of Service Marketing and Digital Media on Purchase Intention in Tourism. ACM International Conference Proceeding Series, 153–156. https://doi.org/10.1145/3556089.3556162
Larasati, A., Caesar, L. A. Y., Redi, A. A. N. P., Nadlifatin, R., Bahariawan, S., & Kurniawan, A. C. (2022). Pet Owner Characteristics in Telemedicine. ACM International Conference Proceeding Series, 20–23. https://doi.org/10.1145/3512676.3512680
Larasati, A., Sudrajat, D., Patriazka, A., Caesar, L. A. Y., & Sudjatmoko, A. (2022). Does E-Servicescape and Perceived Value Matter for Generation Z in Online Apps? In Smart Innovation, Systems and Technologies (Vol. 280). https://doi.org/10.1007/978-981-16-9272-7_19
Sudrajat, D., Aliviani, A., Yudho, M. P. L., Larasati, A., & Caesar, L. A. Y. (2022). Why E-Servicescape Matters for Positive Word-of-Mouth: An Empirical Study in Online Food Delivery Service During COVID-19 Pandemic in Indonesia. ACM International Conference Proceeding Series, 6–10. https://doi.org/10.1145/3556089.3556184
Sudrajat, D., Larasati, A., Farmania, A., Andri Yulius Caesar, L., & Moeke, D. (2021). Does digital employee experience matters for employee service orientation, ambidexterity, and agility? ACM International Conference Proceeding Series, 672–677. https://doi.org/10.1145/3481127.3481240
Murwani, I. A., & Caesar, L. A. Y. (2016). Academic achievement, self-efficacy, and career aspirations as the predictors of career success for a first job. Pertanika Journal of Social Sciences and Humanities, 24(June), 163–176.
Caesar, L. A. Y. (2016). Performance excellence by transformational leadership in developing collectivistic culture for indonesian companies. Pertanika Journal of Social Sciences and Humanities, 24(June), 19–31.