Dalianus Riantama is an Assistant Professor in Department of Business Management at Binus University. He received his Ph.D. in Management from Da-Yeh University, Taiwan, M.B.A. from National Kaohsiung University of Science and Technology, Taiwan, and B.S. from State University of Medan, Indonesia, in 2022, 2019 and 2017, respectively. His research interests include consumer behavior, social media marketing, and data mining.