Enny Noegraheni Hindarwati,Sp, MM
Orientasi Kewirausahaan dalam Kinerja UMKM di Jember
The entrepreneurial orientation that affects the performance of Micro, Small and Medium Enterprises (MSMEs) in Jember is a research objective. The study population was 172 micro, small and medium enterprises in Jember. This research uses 100 respondents with simple random sampling technique. The research respondents were the owners of the MSME as informants. Collecting data by distributing questionnaires to 100 respondents. The collected data were analyzed using Structural Equation Modeling (SEM) Partial Least Square (PLS) software. The results showed that the autonomous dimension had a significant effect on the performance of MSMEs, while the other dimensions of entrepreneurial orientation: innovation, proactivity and risk had no significant effect.
https://jurnal.unmer.ac.id/index.php/jmdk/article/view/42
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Variable Intervening pada Martha Tilaar Salon Day Spa
The purpose of this study was to examine the effect of Social Media Marketing variables on Purchase Intention through Brand Awareness. The analysis that be used is path analysis. The sample is 97 instagram
followers of Martha Tilaar Salon Day Spa taken from the number of 3721 followers Martha Tilaar Salon
Day Spa followers on April 13, 2019. The dependent variable used is Purchase Intention. The independent
variable is Social Media Marketing and the intervening variable is Brand Awareness. This study provides
empirical evidence that Social Media Marketing has a significant positive effect on Brand Awareness,
Brand Awareness has a significant positive effect on Purchase Intention, Social Media Marketing has a
significant positive effect on Purchase Intention, Social Media Marketing has a significant positive effect
on Purchase Intention with Brand Awareness as an independent variable . Empirical results from this
study have implications for salon entrepreneurs, marketing divisions in the beauty and spa industry as well
as the development of Social Media Marketing theory, Brand Awareness that influences Purchase Intention as a result of this study
http://journal.ibs.ac.id/index.php/JEMP/article/view/165/152
Analisis Strategi Bisnis Pada PT Datacomm Diangraha
PT Datacomm Diangraha runs in the information technology and communication especially on the system of specializes include network infrastructure, network security, network management, and applications. The purpose of this
research to review and analyze the condition of the internal factor and the internal PT Datacomm Diangraha and to
determine proper strategy for the company. This research deployed external factor evaluation (EFE), CPM, internal
factor evaluation (IFE), grand matrix strategy, internal-external matrix (IE), SPACE matrix, SWOT matrix, and QSPM
matrix. Accorrding to QSPM matrix, the best strategy for PT Datacomm Diangraha is product development because of
the attraction higher than market penetration and market development.
Keywords: internal factors, external factors, strategy, PT Datacomm Diangraha
http://journal.ibs.ac.id/index.php/JEMP/article/view/107