e-banking adoption

Monica Ali Safitri, 2301944286

The following case of e-banking adoption is one of the alternatives to improve service to customers. On the one hand, the adoption of e-banking is an obligation related to the e-service phenomenon and customer empowerment commitment through the SSTs application. On the other hand, the adoption of e-banking demands a variety of consequences that are not easy,  such as education and socialization programs to customers so that adoption can be well received and provide the best quality of service (Polasik and Wisniewski, 2009). The diversity of empirical research from the adoption of e-banking is interesting, especially attributed to the intensity of technology adoption research. Therefore, the formulation of this research problem: how to map the results of empirical research related to the adoption of e-banking?

Identify and map e-banking adoption research with an orientation to build intention to use and intention to loyalty related to e-banking adoption in the era of e-service. The final results of this study are the formulation of factors that affect the attractiveness of e-banking adoption and the formulation of policy models to build intention to use and also intend to loyalty related to e-banking adoption. The output from the first year is mapping and identifying the results of empirical research on the adoption of e-banking to banking factors that affect the attractiveness of interaction between customers and banks.

The diversity of e-banking adoption research models indicates that research is likely to continue to grow. In addition, the diversity of e-banking adoption research models including the setting of this study indicates that e-banking adoption research is so interesting that the conclusions, implications, and limitations of various research results provide the opportunity to conduct further research in accordance with different and settings and at the same time become the uniqueness of research compared to others.

References :

Ho, S.H. and Ko, Y.Y. (2008), Effects of self-service technology on customer value and customer readiness: The case of Internet banking, Internet Research, Vol. 18, No. 4, p. 427-446.

Williams, R. and Dargel, M. (2004), From “servicescape” to “cyberscape”, Marketing Intelligence & Planning, Vol. 22, No. 3, p. 310-320.