Melva Hermayanty Saragih
The Influence of Self-Efficacy and Motivation on Entrepreneurial Intentions Among Millennial Business Students
Millennialsare considered the most potential entrepreneurs because they are creative, innovative and self-educated. Millennials also have confidence and self-efficacy which greatly influences a person’s entrepreneurial intention. Moreover, based on some researches, motivation has an influence on a person’s entrepreneurial intention. The purpose of this study was to examine the effect of Self Efficacy and Motivation on Entrepreneurial Intention. The research was conducted using multiple linear regression. The number of respondents was 187 students in the last year of a business school in Indonesia. The results showed that Self Efficacy and Motivation both partially and simultaneously had a significant effect on Entrepreneurial Intention.
https://jiped.org/index.php/JSE/article/view/80/81
The effect of online consumer comments among millennial
Indonesia as one of the countries in the world with
internet users reaching 82 million people or around 30% of
Indonesia's population, is currently entering the era of
e-commerce. Conventional shopping culture is shifting to online
shopping. Although Indonesian internet users have not all done
online shopping (only 29% of people or 26.3 million of the total
who have an internet connection, a Mars 2016 survey source), the
e-commerce market potential is still very large. This was followed
up by the increasing proliferation of e-commerce companies in the
business world, both in large and small scale businesses.
Millennial groups are increasingly recognized for their influence
in the evolution of social media. Millennials are undeniably the
biggest part of society who are familiar with digital devices such as
cellphones and computers. Social researchers often classify
generations born between the 1980s and 2000s as millennials. So
it can be said that the millennial generation is the young
generation today who are currently in the range of 15-34 years. In
America millennials, 97% have computers, 94 have cell phones,
and websites as news sources (Marketing Breakthrough Incorp.,
2008). In Indonesia, studies and studies on millennial generation
have not been done much, even though the total population of
Indonesians aged between 15-34 years is currently very large,
namely 34.45%. Millennia generation was researched because
based on the Mars survey also mentioned that the largest online
consumer in Indonesia aged 22-29 years. Therefore, millennials
are undeniably the most important market of many products and
services. Research evidence shows that millennial groups in
finding information related to purchases refer to their friends and
this information seeking behavior is facilitated by digital
connections. Therefore the aim of this research is to gain a deeper
understanding of millennial communication behavior towards
purchases and their relationship to online consumer comments
https://www.ijitee.org/wp-content/uploads/papers/v8i12/L34781081219.pdf
The analysis of CDMS by Indonesian Millennials
A consumer decision making style (CDMS) can be defined as a mental orientation that characterizes a consumer’s approach to making choices. CDMS can be identified by measuring the orientation of youth consumers in general in terms of shopping and buying. There are two factors of CDMS; that is frequency to buy and amount money to buy. This research aims to analyse CDMS among Millenium generation in Indonesia. Consumer Styles Inventory (CSI) that has been widely used to examine consumer behaviour pattern in many countries is used in this research. The result shows that loyal factor fully impacts for CDMS. This study also finds that the fashion, loyal and brand are the factors which influence the consumer millennial to spend their money to buy the apparel
https://eudl.eu/doi/10.4108/eai.26-1-2019.2283202
Sentiment analysis of customer engagement on social media in transport online
Currently, social media are commonly used by business organizations to get many advantages. Through social media, business gets feedback from their customer by giving them a room for sharing opinion or comment. This kind of customer engagement became a tool of marketing and promotion. This research proposes investigating the customer engagement by analysis the comments on social media (Facebook and Twitter) in transport online. This study investigates by mining the comments of fan page Facebook and tweet of Twitter in three transports online in Indonesia; Gojek, Grab, and Uber using the API service which is provided both of social media. The data comments are classified into some categories, positive, negative, and neutral sentiment using TF-IDF. The result shows that the category "Feedback system by driver" and "Feedback system by user" have the most comments for three means of transports online, while category "Service quality for driver" has the smallest comments. The study also reveals that the most comments are complaining. This feedback of social media can be used to evaluate the performance of these business transport online.
https://ieeexplore.ieee.org/abstract/document/8304103
The impact of social relationship one-wom intention in social networking sites (SNS) in Indonesia
Social Networking Site (SNS) as one of online media has the advantage of reaching the global market quickly and easily. Therefore, the understanding of electronic Word of Mouth (e-WOM) in SNS is crucial. This research aims to examine the impact of social relationship on e-WOM (electronic Word of Mouth) intention of Indonesia’s SNS (Social Networking Sites) users. Having a large population and SNS users, Indonesia has a highly potential market for deploying e-WOM rapidly. There are four variables of social relationship which are predicted as having a significant impact on e-WOM behavior, such as social capital (which consists of 2 dimensions; bridging social capital and bonding social capital variable), trust, identification, and interpersonal influence (which consists of 2 dimension; normative and informational variables). The result shows that the variables of bonding social capital, normative influences, and informative influences positively influence e-WOM intention. However, the result also indicates that the variables of bridging social capital and trust do not significantly give positive impacts on e-WOM intention.
https://www.praiseworthyprize.org/jsm/index.php?journal=irecos&page=article&op=view&path%5B%5D=19075