Stages in e-commerce analysis and design based on Rayport and Jaworski
GabrielaClara, 2301865975
Stages in e-commerce analysis and design based on Rayport and Jaworski
According to Rayport and Jaworski (2003) the stages in the analysis and design of e-commerce have six stages used, namely:
- Market opportunity analysis has the goal in conducting an analysis of market opportunities, namely to estimate and identify the interconnectedness of existing But in market opportunity analysis has several stages, namely:
- Identify unmet and/or underserved customers Where in this stage identifying unmet needs with the system that is running or running.
- Identify the most important customers that the company will Where in this method identifies potential consumers and is focused in targeted offerings.
- Fortunate assets relative to Where in this stage aims to seek profit and compete from consumer value and create something interesting.
- Business models have an online business model in 4 communities, namely:
- à Value clusters where companies can compete with other companies when they are offline
- A surviving resource system
- Revenue model
- Online business model
- Customer interface has 7 elements that are important to use, namely:
- Context
- Content
- Community
- Customization
- Communication
- Connection
- Commerce
- Market communications and branding have 4 categories in marketing strategies, namely:
- General online communication
- Communication in personal online
- Traditional mass marketing
- Direct communication
- Implementation
In order for the company to run smoothly, it requires resources, namely:
- Human resources
- Process
- Structure in the organization
- System
- Culture
- Leaders and partners
- Metric
In this stage has the implementation of the dashboard, namely:
- Describe in business strategy
- Explain the strategy
- Select a metric
- Determine the initial indication of the selected metric
- Calculate levels in performance targets
Reference:
http://jurnal.wima.ac.id/index.php/KAMMA/article/view/312/285