Business to consumer  business  model application digitally  in Indonesia

Andre Gunawan – 2301955775

Business to consumer  business  model application digitally  in Indonesia

Business to consumer business model applications digitally in Indonesia have been  widely  done,  such  as  Traveloka which  provides  their  various  products in the form of  tickets  for  transportation such as  airfare,    train,  bus  or  hotel rentals, apartments,resorts, villas, and  more  through  the  websites and  applications they   provide. Another example that is  more  common to encounter  and  more  commonly    used  these days  due  to  the occurrence of the  Covid-19  pandemic is  e-commerce  such as  Blibli and JD. ID. Both  e-commerce  belongs to   the B2C  business  model   because  the  sellers  in e-commerce  are  business  people  who  do  sell  products  unlike    Tokopedia which  is all  Users  can  sell  goods  as     they  want. On  Blibli and JD. Not    all  users  can  sell  their  goods  on the application  or  website  available,  sellers  need to make  a submission to the  company  to register the  business Thus,      not  all   goods  contained  in  both  e-commerce  are  products sold directly by the company, but the products that are sold  directly  by  the  company.  Sold  in part  are  goods   owned by conventional  stores  or  a person  or  business  group  that  has a  large    number of  products  that  register  themselves.   as a  seller  in e-commerce.   Thus,  it  can be  categorized  that  both  e-commerce    have a  B2C business  model.  The application of this business  model is applied by  looking at the type of  business that is run  and  estimating  the type   of market to  be  addressed or the type of market that  has high   potential.  to  give  a profit to the  company.

Reference

Al-Debi, M.M., El-Haddadeh, R., & Avison, D. (2008). Defining the business model in the new world of digital business. AMCIS 2008 proceedings,300.

Hilali, W. E., & Manouar, A. E. (2019, Oct). Digital business models: definitions, drivers and new trends. In Proceedings of the 4th International Conference on Smart City Applications  (pp. 1-6).

Jewels, T. J., & Timbrell, G. T. (2001). Towards a definition of B2C & B2B e-commerce.